Let’s be honest—most contractor websites look decent but don’t actually do much. They’ve got nice photos, a list of services, and maybe even a contact form… but no one’s calling. Why? Because a pretty website doesn’t equal a profitable one.
If your website isn’t bringing in leads and turning them into jobs, something’s broken. But don’t worry—we’re going to show you what that is, and how to fix it fast.
Why Your Website Isn’t Bringing You Jobs (and How to Fix It)
1. It’s Not Built to Convert
Most websites are built like brochures. They look good, but they’re not designed to make people take action. A conversion-focused website needs:
- Clear calls-to-action (CTAs): “Request a Quote” should be front and center
- Mobile optimization: Over 70% of traffic comes from phones—if it’s not mobile-friendly, you’re losing leads
- Trust elements: Reviews, badges, licenses, guarantees—these help seal the deal
2. It’s Hard to Navigate or Takes Too Long to Load
If your site takes more than 3 seconds to load, most visitors will bounce. If they have to dig through 5 pages just to find your phone number, they’re gone. Keep it fast, simple, and focused on what the customer needs: a quick path to contacting you.
3. You’re Not Showing Up on Google
Even the best website won’t help if no one can find it. If you’re not showing up for local keywords like “electrician in [your city]” or “roofing company near me,” you’re invisible to the people who are searching for you.
Fix it: Invest in local SEO, Google Business Profile optimization, and keyword-focused service pages.
4. It’s Missing Lead Capture Tools
Your website should work for you—not just look pretty. If someone visits your site, there should be multiple ways to capture their info:
- Contact forms on every service page
- Click-to-call phone numbers
- Live chat or AI auto-response pop-ups
- Quote request buttons or calculators
5. No Follow-Up Automation
Even if someone fills out your form, are you following up in seconds? Or is that lead sitting in your inbox for hours or days?
Fix it: Use AI automation to follow up instantly by text and email. The faster you respond, the more jobs you win.
What a High-Performing Contractor Website Looks Like
At Built Right Marketing, we design websites that are more than just digital business cards. They’re lead-conversion machines. Our clients get:
- Mobile-optimized, lightning-fast websites
- On-page SEO built-in from day one
- Strategic layout and intuitive tools that directs users to take action
- Integrated follow-up tools and lead tracking
Final Thoughts
If your website looks good but isn’t producing results, it’s time for a change. Your online presence should be working just as hard as you do—bringing in leads, building trust, and turning clicks into customers.
Let’s turn your website into your best salesperson—Built Right.
