If you’re a contractor looking to grow your business, you’ve probably heard about SEO. But let’s be real—most explanations sound like tech-speak and marketing fluff. So let’s break it down, Built Right style.
SEO (Search Engine Optimization) is how your business shows up when someone types “plumber near me,” “roof repair in [your city],” or “best HVAC service.” If you’re not on the first page of Google, you’re missing out on serious leads—and they’re going straight to your competitors.
Why SEO Matters for Contractors
More than 90% of homeowners search online before hiring a contractor. That means your website isn’t just a brochure—it’s your best sales rep. But without SEO, that rep’s standing in the back of the room while your competition is up front shaking hands.
Here’s what good SEO can do for your trade business:
- Get Found First: Appear in local searches before your competitors.
- Earn Trust Instantly: Higher rankings = more credibility.
- Generate Free Leads: SEO drives organic traffic that you don’t pay for every click.
- Work While You Sleep: Unlike ads, good SEO keeps performing 24/7 without ongoing spend.
What Goes Into SEO (The Simple Version)
Think of SEO like building a house. You need the right tools, a solid foundation, and ongoing upkeep. Here’s what it’s made of:
- Keywords: These are the terms people are searching for—like “emergency plumber in Phoenix” or “affordable roofing.” Your site needs to include these naturally and often.
- On-Page SEO: This includes your headlines, meta descriptions, images, internal links, and how fast your site loads.
- Local SEO: Your Google Business Profile, reviews, and local citations that help you rank in maps and “near me” searches.
- Content: Regular blog posts, FAQs, service pages, and job site updates give Google more reasons to rank you.
- Backlinks: These are links from other reputable sites to yours. They tell Google you’re trustworthy and an authority in your field.
What Contractors Often Get Wrong About SEO
- They treat it like a one-time task—it’s not. SEO is ongoing.
- They use cheap or black-hat tactics that backfire.
- They ignore local optimization and try to rank for national terms.
- They don’t track what’s working and what’s not.
Built Right SEO: Long-Term Growth, Done Right
At Built Right Marketing, we don’t do shortcuts or spammy SEO. We build your online authority the same way you build your jobs—strong, level, and meant to last.
Our SEO services include:
- Comprehensive site audits and keyword strategy
- Local and on-page SEO optimization
- Content development tailored for contractors
- Monthly reporting you can actually understand
Final Thoughts
If you want to grow your business without relying solely on paid ads, SEO is the answer. It takes time, but it works—and when done right, it pays off for years.
Let’s get your business ranked, seen, and trusted—Built Right.
