If you’re a contractor, you’ve probably been pitched every marketing trick in the book. Boost your followers. Run Facebook ads. Start a blog. But when you’re focused on keeping your crew busy and your schedule full, what you really need is something simple, proven, and built for contractors—not gimmicks.
At Built Right Marketing, we’ve developed a straightforward marketing system that’s designed to bring you qualified leads, not likes. It’s the same system we use to help contractors grow from $500K to $5M+.
Here’s the 4 Steps to Focus on:
Step 1: Build a High-Converting Website (or Landing Page)
Your website should do one thing above all else—convert visitors into leads. That means:
- Clear calls to action (CTAs) like “Book a Quote” or “Call Now”
- Fast load times and mobile optimization
- Strong trust signals (like reviews, photos, and certifications)
Think of your site as your best salesperson—it should work 24/7, even when you’re on the job site.
Step 2: Drive Targeted Traffic
Now that your site can convert, you need people to visit it. We recommend focusing on:
- Google Local Services Ads (LSAs): Pay-per-lead ads that show up at the top of search results
- Google Search Ads: Target high-intent keywords like “fence repair near me”
- Search Engine Optimization (SEO): Rank organically for local searches with strong content and reviews
Traffic without targeting is like handing out business cards at random. You need to show up in the right place at the right time.
Step 3: Automate Your Follow-Up
Here’s where most contractors drop the ball. Leads come in, but they don’t respond fast enough—or at all. That’s where automation changes the game.
Our system follows up by text, email, and phone within seconds of a new inquiry. It keeps you top of mind, pre-qualifies the lead, and sets appointments—all while you’re on the roof or running your crew.
Step 4: Measure and Optimize
We don’t guess. We track every lead, ad, and conversion to show you what’s working and what needs tweaking. With real-time reporting and data you can actually understand, we take the guesswork out of growth.
The Built Right Marketing Difference
- We work only with contractors: This isn’t general marketing—we know your industry inside and out.
- We don’t lock you in: No long-term contracts. If we’re not delivering ROI, you can walk away.
- We focus on jobs, not just leads: Everything we build is geared toward booked work and real growth.
Final Thoughts
Marketing doesn’t have to be complicated. You just need a system that works—for your business, your schedule, and your goals. That’s what we build. Simple. Smart. Built Right.
Let’s build your lead machine—Built Right Marketing is here to help.
