Cookie Policy

Last Updated: April 22, 2025

This Cookie Policy (“Policy”) outlines the use of cookies and similar tracking technologies by Built Right Marketing LLC (“Built Right Marketing,” “we,” “us,” or “our”) on our website (the “Site”), and explains your options for managing them.

This Policy is incorporated into and forms part of our broader Privacy Policy. By continuing to use our Site, you agree to the use of cookies and other tracking technologies as described below and in accordance with your browser or device settings.

1. What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work more efficiently, recognize repeat visitors, remember user preferences, and help companies analyze how their site is being used. Cookies can be:

  • Session Cookies: Temporary and deleted when you close your browser.

  • Persistent Cookies: Stored on your device until they expire or are deleted.

  • First-Party Cookies: Set directly by the website you’re visiting.

  • Third-Party Cookies: Set by a third-party domain (e.g., for advertising or analytics).

We may also use pixel tags, web beacons, or SDKs to collect information about email engagement, ad performance, and browsing activity.

For more about cookies and how they work, visit www.allaboutcookies.org.

2. How We Use Cookies

We use cookies and similar technologies to:

  • Authenticate users and maintain secure login sessions

  • Store your preferences and settings

  • Measure and analyze site traffic and performance

  • Improve functionality and user experience

  • Track ad performance and engagement across platforms

  • Enable retargeting and behavioral advertising

We do not store sensitive personal information in cookies (e.g., full names, credit card numbers), and any personal data collected is subject to our Privacy Policy.

3. Types of Cookies We Use

Type Purpose
Strictly Necessary Required for website functionality and cannot be disabled (e.g., login authentication, preference management).
Performance / Analytics Help us measure how users interact with the site, which pages are most popular, and what content is effective. Data is anonymized.
Functional Enable enhanced features such as live chat or video playback. These may be set by us or third-party providers.
Targeting / Advertising Allow us and our advertising partners to build a profile of your interests and show you relevant ads on other sites.
Social Media Enable sharing via social platforms and may track your activity across other sites.

For a detailed list of specific cookies we may use, including the domain, type, and expiration, please contact us or refer to your browser’s cookie manager.

4. Managing Your Cookie Preferences

You have several options to control or disable cookies:

Note: Disabling cookies may affect the functionality of our Site, including personalized content, advertising, and access to certain areas.

5. Third-Party Cookies and Tracking Technologies

As part of our digital marketing and advertising efforts, we may integrate services from:

  • Google (Analytics, Ads, Tag Manager, YouTube)

  • Meta (Facebook, Instagram)

  • Microsoft/Bing Ads

  • LinkedIn and Twitter

  • TikTok Ads

  • Drift, Intercom, and other chat platforms

  • Call tracking and SMS tools

  • CRMs and marketing automation services

These services may set third-party cookies or tracking identifiers to measure performance, deliver personalized content, and attribute ad success. Their use is subject to their respective privacy policies.

6. U.S.-Based Audience Notice

Built Right Marketing LLC operates exclusively in the United States and does not target users located outside the U.S. Any data collected is governed by U.S. privacy laws and is not processed under the legal bases applicable to the GDPR or similar foreign privacy laws.

7. Updates to This Cookie Policy

We may update this Policy periodically to reflect changes in technologies, law, or our business practices. When we do, the “Last Updated” date will be revised. We encourage you to review this Policy frequently.

8. Contact Us

If you have any questions, would like to request a full cookie list, or wish to exercise your rights under applicable laws, please contact us:

Built Right Marketing LLC
Email: [email protected]

To exercise cookie-specific opt-out preferences, please click the “Your Privacy Choices” link in the footer of our website.